pine and star

Pine & Star is a premium THC beverage brand rooted in Maine — its name and identity a direct homage to the original Maine state flag. The brand was approached the same way one would approach a craft beer. We utilizeds the best ingredients, real fruit juice, and teamed up with a skilled brewer with deep roots in winemaking and Maine craft beer. The result is a cannabis beverage that earns premium positioning in the Northest. The project covered brand identity, packaging, website, and the launch of two production facilities across Maine and Massachusetts. The line launched with six flavors across cans and bottles and has since earned multiple awards including first place at NECANN and the Harvest Cup.