novel beverage
where craft brewing and cannabis converge
Novel Beverage was created at the intersection of Maine’s extensive craft beer industry and the rapidly expanding THC beverage market. They took the quality of high level craft brewing and applied it to cannabis-infused beverages. Our first engagement was creating the branding for a limited-release collaboration with Shipyard and Sea Dog Brewing — work that earned us the role of agency of record. The project grew to cover brand identity, web design, and press releases, as well as packaging and branding for two award-winning brands, Buzzy Drinks and Pine+Star. As Novel expanded across the Northeast, I supported the brand rollout across multiple states and production facilities.
Tried & True Industry Experience
Superior THC Emulsion Technology
Fully Licensed Cannabis Production Facility
Full Service Logistics & Distribution
Tried & True Industry Experience
Superior THC Emulsion Technology
Fully Licensed Cannabis Production Facility
Full Service Logistics & Distribution
SEE WHAT’S BREWING
“Novel Beverage has exceeded my expectations with regard to both professionalism and competency. They started from scratch and brought to market a THC version of our beloved beer products that I am proud to have carry the Shipyard and Sea Dog logos.”
– Fred Forsley
Founder of Shipyard & Sea Dog Brewing
In the media
What’s the buzz?
Maine Brewer Creates Cannabis-Infused Beer
New England Cable News – 3/9/21
Cannabis Version of Shipyard's Pumpkinhead Ale to Launch in Maine
Portland Press Herald – 3/1/21
Maine Companies Launch Alcohol-Free, Cannabis-Infused Beer
Ganjapreneur – 3/11/21
Shipyard Brewing, Sea Dog Brewing bring some of their favorite beers to a new 'high'
News Center Maine – 3/1/21
Cannabis version of Shipyard’s Pumpkinhead ale to launch in Maine
Sun Journal – 3/1/21
Pumpkinhead Release
News Highlights
Harpoon NECN
News Highlights
“U.S. Cannabis Sales Hit Record $17.5 Billion as Americans Consume Marijuana More Than Ever” – Forbes
