buzzy drinks

Buzzy is a cannabis beverage brand built around a simple creative direction: bright, bold, and easy to enjoy. The brand was designed from the ground up with a lighthearted, 90s-inspired aesthetic. We deliberately avoided the two directions that dominate cannabis design, the clinical and the overtly hippie. The project covered brand identity, website, packaging, labels, and sell sheets across a product line that launched with cans, bottles, tinctures, and gummies — over 40 SKUs with labels adapted to meet different state requirements across Maine and Massachusetts. Buzzy has since earned two industry awards.