mainely provisions

Mainely Provisions needed a brand that felt local enough to earn the trust of small Maine communities, while being built to grow. The identity was created entirely from the ground up, an extensive project that expanded far beyond the logo. The work included aisle wayfinding and interior signage, large-format window wraps, and a full vehicle fleet wrap program spanning Subarus, Sprinter vans, box trucks, and reefer trucks. As the business grew, so did the brand — into three grocery locations, a convenience store, a distribution company with its own sales materials, an organic farm, a laundromat, and Stay Fresh, a branded email flyer and savings program built to keep customers connected between visits. The brand eventually earned a partnership with Hannaford, one of New England’s most recognized grocery names, with their identity incorporated directly into our logo system.