saltwater grille
crafting an identity worthy of casco bay
Saltwater Grille was a waterfront institution without a clear identity to show for it. We kept the spirit of the old roadsign and evolved it with a new logo, expanded iconography, color system, typography, menus, print, merchandise, and a new neon road sign. As the brand grew into one of southern Maine’s premiere wedding and events venues, the identity expanded to support it. The work was recognized with Best Outdoor Dining and Best Waterfront Dining awards in both 2022 and 2023.
