teds fried clams

Ted’s Fried Clams has been a Maine roadside institution since 1950. When the new owner, someone who had worked the fryer there as a teenager, decided to bring it back, the goal was clear: honor the past and maintain the heritage. I refined the existing logo, improved the color palette, and expanded the typography to match. At the owner’s request, iconography was generated using AI rather than custom illustration. The project covered brand identity, web design, copywriting, and SEO — extending into press releases, menu design, road signage, and digital menu displays.