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design is a system

not a collection of assets

The majority of projects in this portfolio began as an idea and a blank canvas. From brand strategy, identity development, typography, color systems, and production design — each element contributing to a cohesive visual system. Most of these brands were developed alongside their web presence as part of a single end-to-end engagement. A selection of work is shown here.

Thumbnail for my website section. This is the header for the Sugarloaf Inn website

sugarloaf inn

SKI RESORT HOTEL
Thumbnail for my website section. This is the header for the Saltwater grille website

mainely custard

HOMEMADE MAINE CUSTARD SHOP
Thumbnail for my website section.  This is the header for the Guided Marketing website

mainely provisions

BOUTIQUE MAINE GROCERY CHAIN
Thumbnail for my website section. This is the header for the Saltwater grille website

pine and star

AWARD WINNING THC BEVERAGE BRAND
Thumbnail for my website section.  This is the header for the Guided Marketing website

veggie life

VEGAN FOOD MANUFACTURER
Thumbnail for my website section. This is the header for the Sugarloaf Inn website

buzzy

AWARD WINNING THC BEVERAGE BRAND
Thumbnail for my website section. This is the header for the Saltwater grille website

saltwater grille

WATERFRONT SEAFOOD RESTAURANT
Thumbnail for my website section.  This is the header for the Guided Marketing website

guided

MARKETING AGENCY
Thumbnail for my website section. This is the header for the Sugarloaf Inn website

teds fried clams

ICONIC 1950 MAINE CLAM SHACK

tools and platforms

Illustrator · Photoshop · InDesign · Premiere · Figma